70’s campaign for Playboy targeting advertisers
Back in the day, companies relied heavily on print media to engage with early adopters.
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A collection of very old vintage ads from UK.
Caley Chocolates, HP Sauce, Lucozade Sparkling Glucose Drink, Robertson’s Jams, Mackintosh’s Sweets and many others.
When it comes to the portrayal and treatment of women in the media, we have come a long way since the Mad Men era. Culture, media, and laws have changed since the days women were depicted as too stupid to drive, vote or open a bottle of ketchup.
Yet, some advertisers didn’t seem to get the memo. Even today, advertising doesn’t try very hard to conform to moral standards.
Here’s a list of offensive and sexist ads both from the past and the present.
Modern Sexist Ads
Vintage Sexist Ads
The lingerie ads 60-70 years ago are definitely different than the modern lingerie ads we see today.
Since 1954, when it was founded, the international fast food chain Burger King has developed many advertising programs. Most of the advertising strategy aimed to contrast Burger King’s flexibility with McDonald’s known serving rigidity. The Burger King is the main character created as an advertising mascot for the company that has been used in numerous television commercials and advertising programs. The character has gone through several changes over the course of time.