Since 1954, when it was founded, the international fast food chain Burger King has developed many advertising programs. Most of the advertising strategy aimed to contrast Burger King’s flexibility with McDonald’s known serving rigidity. The Burger King is the main character created as an advertising mascot for the company that has been used in numerous television commercials and advertising programs. The character has gone through several changes over the course of time.
From celebrities to doctors, from children to soldiers, everybody used to recommend cigarettes.
Well, that changed a bit, didn’t it?