A slogan is a memorable advertising tag-line or motto used by advertisers to visually express the importance and/or benefits of a certain product. Slogans will not only help sell a product to customers, it should also make a deep impression on their minds.
How to create a slogan:
Keep it simple. Use proven words and short keywords.
Make it memorable. The best taglines or slogans are still being used, even though they were launched many years ago.
Make it different. In an overcrowded market, companies in the same industry or niche can set themselves apart with a creative and original slogan.
Identify. A good slogan must stay consistent with the brand name either stated obviously or strongly implied. The name of your business is usually attached
Reveal the benefits. Reveal the benefits of the product by using consumer language. Create a positive feeling for the consumers and suggest the risk of not using the product.
The best slogans have one thing in common . . . they are all 7 words or less!
Do you recognize the following slogans?
“Obey your thirst”
“American by birth. Rebel by choice”
“Impossible is nothing”
“Let your fingers do the walking”
“Quality never goes out of style”
“Melts in your mouth, not in your hands”
“But it. Sell it. Love it”
(Sprite, Harley Davidson, Adidas, Yellow Pages, Levi’s, Nokia, Sony, M&M’s, eBay)