Shock advertising or Shockvertising is a type of advertising generally regarded as one that “deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals.”
Today’s advertising environment is so full of content that catching the consumer’s attention is a huge challenge. There are way too many messages and not enough attention from consumers. Using shocking ads is a way of getting the attention a rather unmissable way.
Here are a few shocking ads that do exactly that: