The most engaging ads are often the most cryptic ones. As today’s audience gets bored very easy, new forms of advertising are born that require the viewer to do some detective work to decipher its message. Companies shifted from straight presentation to a more interactive advertising to keep their potential customers engaged and interested in what they’re trying to sell.

To convince consumers to choose their food products, Pizza Hut is using different marketing strategies to do everything they can to grab the consumers attention and make them want to satisfy hunger cravings with their products.