Guidelines for a good slogan
- Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
- Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
- Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
- Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart through their creative and original tagline or slogan.
- Simple. Use proven words and short keywords. One word is usually not enough.
Let us quote you happy.
Like a good neighbor, State Farm is there.
New York Life. The Company You Keep.
Our Plans Are Based on Yours
Peace of mind.
The “No Problem” People
The Company To Remember for Life.
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The People In The Pyramid Are Working For You.
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We make our customers’ problems our problems.
We want you to know.
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A Business of Caring
Above all in service
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Aviva. Taking care of what’s important.
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Bottom line, a better value.
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Give your child an advantage for life.
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Have you met life today?
Helping your plan for tomorrow… today.
Higher Standards!
Insuring Over Fourty Million People Worldwide.
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