The 4 million dollars price tag for a 30 second ad creates marketing miracles. For the sixth year in a row, Doritos crowdsourced its Super Bowl ad. This came out the absolute winner. The 2 guys responsible are: Ben Callner, Director, Editor, Co-Writer & Steve Colby, Executive Producer, Co-Writer, Goat Wrangler.

Facts about “Goat 4 Sale”

• The goat’s name is Moose.
• He has a twin named Kudzu.
• The goat belongs to Callner’s friend and co-writer Steve Colby.
• The animal’s scream came from Caller’s friend Keith, who lives in a different city and recorded it over the phone.