Category Archives: Fonts & Typography

Insurance company logos

Preferred colors for insurance company logos are blue and green. The color green represents growth, peace, and nature. Blue, on the other hand, symbolizes peace and harmony. In insurance, a good logo is instantly recognizable, allows  the customer to associate the company with important qualities like trust and protection, and  also establishes loyalty.

A listing of creative life insurance company logos from throughout the industry.

In the competitive landscape of the insurance industry, logos serve as potent visual identifiers, encapsulating a company’s identity, values, and promises. These emblems are more than just graphic designs; they are powerful tools that communicate trust, reliability, and security to customers. Let’s delve into the world of insurance company logos and uncover the rich symbolism behind these iconic symbols.

1. Shield: One of the most prevalent motifs in insurance logos is the shield. The shield symbolizes protection, security, and strength. It harks back to medieval times when shields were used in battle to defend against adversaries. In the context of insurance, the shield represents the company’s commitment to safeguarding its clients against unforeseen risks and uncertainties.

2. Hands: Many insurance logos feature hands clasped together or extended in a gesture of support. These hands symbolize assistance, care, and solidarity. They convey the insurer’s promise to be there for their customers in times of need, offering a helping hand to navigate through life’s challenges.

3. Umbrella: The umbrella is a ubiquitous symbol in insurance logos, representing coverage and shelter. Just as an umbrella provides protection from the rain, insurance offers financial protection against unexpected events. The umbrella logo evokes a sense of security and preparedness, reassuring customers that the company has them covered, rain or shine.

4. Globe: A globe or world map is often incorporated into insurance logos to convey global reach and comprehensive coverage. It signifies the company’s expansive presence and its ability to provide insurance solutions across borders. The globe symbolizes stability and reliability on a global scale, instilling confidence in customers no matter where they are.

5. Tree: The tree is a symbol of growth, stability, and longevity. In insurance logos, it represents the company’s commitment to nurturing and protecting the financial well-being of its clients over the long term. Like a sturdy tree that withstands the test of time, insurance companies aim to build enduring relationships with their policyholders, providing support and stability throughout their lives.

6. Eagle: The eagle is a symbol of strength, vision, and foresight. It embodies qualities such as leadership, protection, and keen observation. When featured in insurance logos, the eagle represents the company’s vigilant oversight and ability to foresee and mitigate risks. It conveys a sense of confidence and authority, reassuring customers that their financial interests are in capable hands.

7. Blue Color Palette: Blue is the predominant color choice in insurance logos, and for good reason. Blue is associated with trust, reliability, and professionalism. It exudes a sense of calm and stability, making it an ideal color for an industry built on assurances and security. Insurance companies leverage shades of blue to convey competence and integrity, fostering trust and credibility among customers.

In conclusion, insurance company logos are more than mere visual symbols; they are potent conveyors of trust, reliability, and security. Whether featuring shields, hands, umbrellas, or other iconic motifs, these logos encapsulate the values and promises that define insurance providers. By understanding the symbolism behind these logos, customers can gain deeper insight into the ethos and commitments of the companies they entrust with their financial well-being.

Creative Typography as Art

Typography is the art and technique of arranging type in order to make language visible. Since the rise of digital typography, this beautiful art has known a huge expansion in styles.

Black Friday 2013 logos

Free Fonts Part 2

Some of the best free fonts you can download and use. From vintage fonts to graffiti design or  handwriting fonts.

Urban Jungle


This beautiful typeface is perfect for creating stand out graffiti-style posters and flyers.

El&font Block


Brilliant graffiti design font


archive2 font

This contemporary font is great for use in projects that need a ballsy display font.



This handwriting-inspired font is suited for a good, clean and fresh design.


benthem font

This is a font that’s perfect for headers or posters



This is a gorgeous font that allows typography to be used at its best



This font is inspired by late 19’th century industrial fonts with german roots regarding straightness and geometry.



This font is suitable for modification in logos and headlines and may spice up the design by adding a not-your-usual-font-choice effect. 



Dude is a reverse contrast cowboy font that’s all about style. 



The Miso font was designed with architects in mind and provides a clean and narrow typeface that’s suitable for small text but also for headlines and logos.



This font is readable at small scales and can be used as corporate typography, packaging design, infographics or even editorial design.

Cubic Sans


Cubic Sans is a new display font based on the original Comic Sans, created by modifing its strokes using a cube as a brush. 



Geogram typeface is a new font exploration based on modern shape geometric forms. 



Blanch is a traditional font with a contemporary feel.



Manteka was crafted especially for use in print, but equally has a spectacular web performance.

Mission Script


Mission Script is a signage-lovers dream; condensed, casual, sweet, and sincere.

400ml Type


This font is a clean and little playful type and is based on the idea of combining graffiti glyphs with graphic glyphs.



Geared is an industrial inspired Condensed Slab Serif that comes in 4 weights – thin, regular, bold and extrabold.



Brilliant graffiti-inspired design font



Slight vintage feel font.


silverfakeThis vintage font is presented in contemporary curves that make the font applicable for both retro and modern designs and it contains only capital letters but also some alternate characters are also included.

Free Fonts Part 1

Some of the best free font you can download and use today. Some of these fonts can be used on web projects, but be sure to check the terms.



This grunge typeface does anything but what its name suggest! This cool font is free for personal use only.

Sketch Block

sketch block handwriting font

This hand-sketched headline font was designed by artist Lukas Bischoff. Sketch Block makes a perfect handwriting font to create or to supplement illustrations with typography. Available free for personal use only.



Craig Ward created this free font last year in support of the GoVote campaign, which aimed to encourage people to vote in the US presidential election.


langdon font

Langdon is a free typeface from XLN Telecom and leading graphic designer, illustrator and typographer Steven Bonner. Langdon is available as a free download and can be used privately and commercially with no restrictions.


bohema old font

Perfect for old retro designs, Bohema is ideal for headlines, editorial letterings, branding and merchandising. The regular alternative style demo is a free download.



The slab serif typeface is the Stratford’s first, the designer creating a full set of uppercase letters, numbers and a few special characters.

Linux Libertine

linux libertine

Linux Libertine was designed by the Libertine Open Fonts Project and, according to Wikipedia, ‘aims to create free and open alternatives to proprietary typefaces such as Times Roman’.

Papier Sans


This crafty little handwritten entry in our free fonts list comes to us courtesy of SMeltery, the French independent font factory.

Museo Sans 500

museo sans

This extremely popular font is part of the Museo family of fonts, and you can get both the Sans 500 and Sans 500 Italic versions for free.

Museo Slab 500


Museo Slab is a weighty font that packs a serious punch. If you thought a free Museo sans font was good, there’re also two Museo Slab variants to accompany it.



Lobster is a compact and legible calligraphy-based script font that works in both upper and lowercase, and can also be used on the web



This is Vernon Adams’ reimagining of a traditional 1930s slab serif by Heinrich Jost. The letterforms have been digitised, reshaped and optimised for the web.



Experimental new font created by typographer Santiago Ortiz. You can skew, stretch and twist the font to your heart’s content.

Roboto Slab


Google has released a new serif font, Roboto Slab and has made it available for anyone to download and use in their own projects.

Ink In The Meat


The free version (for personal use) of this tattoo font is partial and doesn’t contain any numbers.



This contemporary yet old English style’ sans serif it’s perfect for posters, logos, print and web.

Nexa: light and bold

nexa light and bold

The Nexa font family includes 16 styles & weights. The font family has great legibility, and works very well as a headline font.

Grand Hotel

grand hotel

This font has a classic weight and subtlety that make you think of artisan signage and craft, but its cursive lowercase lends itself to a host of different uses.



This font lacks accents and support for some common characters, but as a heading font – especially for graphic design work – it’s a great, free option.


deco neue old font

This cool “old” font is completely free for both personal and commercial use, and this sharp sans serif, with its very low crossbar height for certain letters, instantly reminds us of the 30’s.



Based on classics like Bodini, this font has pronounced serifs and makes a great headlines.



The font has a full set of correct Bulgarian Cyrillic letters, some lovely ligatures and is packed with personality. Free for personal use.

Source Sans Pro

source sans

Optimised for use in user interfaces, Source Sans Pro has great legibility, and is also one of the web-friendly free fonts available via Google Web Fonts.

Source Code Pro

source code font

Use this font for dev environments and interface designs. This font is geared towards people looking for a font to use in a dev environment/interface.